Concise Information

Try to use bullets, short paragraphs, tabs and other elements in order to provide useful information to your visitors as quickly as possible. Bullets and small paragraphs make it easy for visitors to consume information and they are much more likely to buy the products or services you are selling on the website. It will not only make your website look attractive but will also help your search engine rankings as the bounce rate will decrease.

Well-Designed Images

The web is becoming more visual as more information is posted in the form of images and videos these days as compared to text. People are used to stock images on websites and it gives you an opportunity to differentiate your website from competitors. You should use images wisely by creating your own personal images. You can always use stock photographs but stock photographs can be enhanced by adding your own personal elements.

It is always better to try to use your original images that showcase your business instead of using stock photography. Use stock photographs only when you are unable to find images that are relevant to the content piece. Also, optimize your images and place them in a strategic manner on the web pages.

Consistent Design

One of the most common mistakes made by businesses when it comes to website design is that they put together web pages that are completely different from each other. You need to be consistent in order to deliver the amazing user experience to your website visitors. Everything on your website should match including design elements, fonts, heading styles and other such things. It should give a coherent picture.

Also, if you have a blog on your website, it should have the same design as your main website. Similarly, if you have a store on your website, it should also have the same design as your main website.

Content Quality and Quantity

Content is the key to attract search engine traffic. However, it does not mean that you may post any content you could get your hands on. Pay attention to the quality of the content and ensure before posting that it will be useful for your website visitors. Also, post content in a variety of forms including videos, infographics, images, how-to lists and various other forms. Create a content calendar and keep posting content on a regular basis.

Call to Action

As mentioned above, the web is becoming more visual and therefore, you should use attractive calls to action in order to enable visitors to perform certain actions. Test out a variety of combinations in order to find out what particular combination works best for your website. There are hundreds of free and paid tools available online that can help you test different combinations and create highly attractive calls to action.

Responsive

If your website isn't responsive which means it doesn't automatically adjust its layout based on the size of the device, you are already far behind. The key to delivering consistent user experience across all devices our responsive design. So, make sure your website is responsive and is easily accessible on mobile devices, desktops and other devices regardless of the screen size.

Conclusion

Overall, website user experience plays a very important role in conversion rate and in search engine rankings. So, do not neglect user experience and pay attention to the above-mentioned tips in order to create a welcoming user experience for your website visitors.