After nearly 20+ years of design expertise, we have a refined results-driven design methodology to improve your customers’ experience. Our team utilizes the foundational stages below to tailor a bespoke engagement for each of our clients.

1: Discover

Understand your business and users to uncover breakthrough insights

To know what to ideate on and explore, we need to understand who we’re designing for and why. Through research and a deep understanding of both user and business needs, we look for insights and breakthroughs to identify where to focus.

• Competitive and comparative analysis
• Analytics review
• Ecosystem mapping
• Heuristic evaluation
• User interviews and surveys
• Persona development
• Experience mapping
• Service design blueprints

2: Ideate

Explore insights to form and prioritize a strategic plan to impact objectives

The insights taken from discovery and research become our north star of creativity. We explore many ideas and strategies, ultimately narrowing them down to a prioritized set of techniques that will most impact our objectives.

• Experience design strategy
• User/job stories
• Flow charts, diagrams, and wireframes
• Information architecture
• Content strategy
• Brand and design system development
• Design technology consulting
• On-site workshops

3: Create

Implement the plan through digital and physical design/development solutions

Research and strategy come to life in the creation phase because we materialize and craft testable solutions that aim to solve user friction and achieve business objectives.

• User interface design
• Application design
• Mood-boarding
• Low / High Fidelity Prototyping
• Illustrations, icons, and infographics
• Living style guides (HTML / CSS)
• Front-end engineering
• API and systems integration

4: Validate

Gather user feedback to test the effectiveness of the solutions and iterate

Testing our work is the most critical measurement of success. Qualitative and quantitative testing leads to the validation of our solutions or insights to drive further iteration and improvement.

• Prototype user testing
• User surveys
• A / B testing
• Analytics review
• Heat mapping and scroll mapping
• Conversion rate measurement
• ADA compliance