SkinnyIT

THE CHALLENGE

SkinnyIT a resource for global IT recently (Jan 2018) acquired IST Services. For the restructuring and merging of services, SkinnyIT needed a new home online. One that could grow with the needs of the company names Installer of Record for the Circuit Cities return in Late 2018.

Cartisien was tasked with combining the immense offerings of both companies, sorting through the copy, creating an easily navigated site where customer from all different entry points could quickly and easily find the information, service, and or point of contact for SkinnyIT.

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THE Approach

We started this project with a complete audit of all the information that was currently available for SkinnyIT and its newest acquisition IST Services. From a deep dive with data analysis, an audit of the sales funnel, building complex user stories to developing simple user flows we identified all the red routes within the wireframes and structured the information architecture into one that one extensible and easily digestible for any visitor.

After we crafted the user experience, we turned toward designing and developing a site that would engage, entertain and educate. We created the site with some extremely immersive video elements from vignettes to video rollovers the site was held to our high standards of low waiting times. full accessibility and responsiveness across all devices.

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THE Solution

The results, well they speak for themselves. A beautiful custom transition for the homepage hero area that resonates with the branding, interface animations that not only engage but reinforce the multiple layers of technology that SkinnyIT is capable of providing its clients.

As of the time of this posting, SkinnyIT has received two website design award nominations CSSwinner.com and Awwwards.com.

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